Acupuncturist Therese Powers appointed Design 7 Studio the task of creating a visual brand for her new San Luis Obispo clinic, SLO Acupuncture and Intergrated Medicine, that she was going to be opening. Desiring a clean, professional logo, the task was to apply the concept of acupuncture and herbal integrated medicine but with Western clinical approaches. The client was very partial to logos that had a mono-thickness and contemporary look.
The concept for the resulting brand was inspired by the zen-like lotus flowers and thick straight bamboo to help convey the Eastern influence but with a modern typography and color palette that mirrored the modern Western culture. Designing the logo’s mark to reflect these properties helped give it a very simple, yet compelling look and allowed the simplified image of the acupuncture needle to take center stage but through context. And the type treatment’s subtle curving forms in the “P” and “R” help make the logotype and mark cohesive.