The late 1800's saw a region deep in the Sequoia forest of California around Hume Lake home to the booming logging industry. It was in 1946 that the property purchased from the government and became a Christian camp for youth. Since than, Hume Lake Christian Camps serves more than 40,000 men, women and teens through their ministry and camps there.
One of those ministries is their 10-weeks of Winter Camp for teens, where they have their own snowboard run as an activity. It was decided to brand this area and the small activitiy booth and surrounding hangout area as the "Saw Mill".
The vision was simple. Create a place where high school and junior high students could hand out by outdoor firepits, rent snowboarding gear, get free snacks and watch their friends hit the slopes and freestyle course.
One of the more interesting branding projects was to have giant canvas prints hung in the interior space that would take vintage archival photos of the logging industry at the turn of the 20th century with and add a contemporary element of snowboarding into them. Subtle, yet fun to pick out when you look for them.